Minimum Viable Business (MVB)

A playbook for helping founders build innovations into enterprises!

Every new business is not a startup, and a startup is not a smaller version of a bigger company!

How do we empower startup founders (innovators) with the skills and competencies to bring their vision for innovation and change to reality ?

What is Entrepreneurship?

Building an enterprise that creates value for customers, generates revenue through sales, is able to self-sustain and grow profitably, and in that process delivers impact, brings about change, provides jobs, distributes wealth, and hopefully outlasts the lifetime of the entrepreneur - the enterprise founder, builder and leader.

Startup Founders - unlike small business owners or entrepreneurs building conventional enterprises, should focus more importantly on building a growth-oriented enterprise which has the potential for achieving higher revenue growth with lower fixed and operating costs, compared to already existing business models in their target markets/sectors.

In FORGE, we have developed and delivered several skills and competencies development programs for Startup Founders aimed at addressing this fundamental need, and to help them with the tools of innovation and entrepreneurship for both first generation startup entrepreneurs as well as for students, educators and researchers.

A STARTUP FOUNDER has to build [proof] for the [potential] to become a high-growth Enterprise!

Building this proof is a process of validation;

  • validation of the willingness-to-pay for the value proposition offered by a product with 100% common factor for a significantly large number of customers (Proof-of-Product)

  • validation of the viability of the operating model and revenue model through achieving consistent and predictable revenues (Proof-of-Business)

  • validation of the growth factors and drivers of the business model to deliver market-leading revenue growth (Proof-of-Scale)

We call this proof every startup's Minimum Viable Business (MVB) milestone.


Startup Founders

VISION a business with higher potential for growth and impact

LAUNCH a compelling value proposition to significantly large market;

DESIGN a business model that is profitable and can achieve high-growth;

EXPLORE proof for the higher potential in the smallest size/scale of business;

OPERATE a business plan to achieve proof with a viable business with lowest cash and in the least time;

GROW revenues rapidly to achieve market leadership;

Explore MVB
Camp #1

[Mar 14 - 17, 2018]

Know More

HWjunction is the integrated innovation lab for rapid hardware prototyping housed inside FORGE.FACTORY, the 20,000 sq.ft. incubation centre established in Coimbatore, created to catalyse the hardware/tech innovation pursuits of the







A comprehensive suite of equipment, resources, and tech expertise are offered to support up to 25 hardware startups concurrently in the areas of IoT, Electronics design, test & measurement, AI/ML/DL, 3D Digital fabrication, PCB design and assembly, IT computing, drones, robotics, and AR-VR.

The HWjunction portal will provide an exhaustive overview of the 11 constituent labs in HWjunction, covering the specifications of the equipment, tools, and resources on offer.




[Cash Prizes]
Rs. 25,000 each for the Top 3 startups from the PitchFest;

[Startup Grant]
Rs. 10 Lakhs grant including cash prize, resources & services, and seed capital offered with admission to the FORGE.FIRST incubation program; *Conditions Apply;

[Corporate Startup Engagement]
Bosch DNA 2.0 [Coimbatore Cohort] : A fully sponsored residential incubation program managed by FORGE
6 startups to be selected from STARTegies Camp

FORGE, as the Strategic Incubation Partner for Bosch India will offer professionally managed incubation services for the DNA 2.0 program - an open corporate innovation program aimed at discovering startups with break-through innovations from the external startup ecosystem and aligning with the strategic business initiatives of BOSCH to achieve technology, market and commercial success in partnership with BOSCH.

*Exploring Co-creation with TATA Group, Wipro, Schneider Electric, Intel and other Corporates.

[FORGE Incubation Services]
Admission to the 6-month STARTegies Residency [Managed Incubation Program] that integrates skills & competencies development with coworking, community & networking, and startup & business mentoring services to help early-stage founders fast-track their innovative ideas into high-growth enterprises.

[Startup Rating]
Startups are given the MVB-Score in the form of a detailed diagnostic of different parameters covering technology / product / market / business & growth aspects, based on the startup rating methodology built around the FORGE MVB framework;

[Demand Day]
A 4 hour Buyers-Partners meet rigorously curated and coordinated as a platform for Startups to conduct Sales meetings with target buyers and channel partners;

Top 10 startups selected pitch to jury of experts including investors, tech entrepreneurs, sector executives etc.;

8:30 - 13:00

MVB Primer

'Startups build proof for the potential to become profitable businesses and scalable enterprises!'

Overview of the MVB rationale and a primer to the framework, offered through rigorous analysis of multiple case-studies; Startup founders understand with clarity what their primary goals as 'Startup CEOs' are, and also get oriented into thinking through the 3Ps (Potential, Proof, and Plan) of building a startup attractive for early- stage investments.

[Mentor] Vish Sahasranamam, Cofounder & CEO, FORGE Accelerator, Coimbatore

13.00 - 14.00

Lunch Time

14:00 - 17:00

MVB Diagnostics [P2P Challenge]

[Mentor] Vish Sahasranamam, Cofounder & CEO, FORGE Accelerator, Coimbatore

17:30 - 20:00

Disruptive Innovations + Value Beyond Devices

A comprehensive review of the framework of Disruptive Innovations developed by Prof. Clayton Christensen of Harvard. Startup founders understand the science and strategies of disruption - a process by which startups with fewer resources displace incumbents (giants). Through in-depth assessment of several case-studies they learn the framework for disruption and its application aimed at significantly enhancing the disruption potential of innovations & startups.

[Mentor] Vish Sahasranamam, Cofounder & CEO, FORGE Accelerator, Coimbatore

20:30 - 23:30

Pitching Value Proposition [P2C Challenge]

[Mentor] Vish Sahasranamam, Cofounder & CEO, FORGE Accelerator, Coimbatore

8:30 - 13:00

Building Proof of Product + Value Testing

Startup founders 'learn by doing' the elements of the MVB framework that help ascertain that the core offering tackles a problem truly worth solving; proven with the same solution for enough number of similar customers who are willing to pay for it. They are offered methods and tools that aid in more effectively planning and executing the critical steps of Problem Validation (Minimum Critical Problem), Customer Discovery (First Target Customer), and Value Testing (Minimum Viable Product).

Building Proof of Business - Target Market+Revenue Planning

Understanding Market selection, targeting and size-share-growth estimation for a startup - especially one that is attempting to create markets where none exists today, requires an entirely different approach to market planning as opposed to the approach adopted by conventional enterprises operating proven business models/plans in existing markets.

[Mentor] Vish Sahasranamam, Cofounder & CEO, FORGE Accelerator, Coimbatore

13:00 - 14:00

Lunch Time

14:00 - 16:30

DFMA 101

[Mentor] Govind Nallur, Executive Consultant, FORGE

17:00 - 20:00

Startup Tech/Product Showcases in a mini expo format

Team FORGE + Invitees (Buyers/Partners)

20:30 - 23:30

Building Proof of Scale - Demystifying Scalability

[Mentor] Vish Sahasranamam, Cofounder & CEO, FORGE Accelerator, Coimbatore

8:30 - 13:00

Sales for Startups [Leads to Deals]

[Mentor] Balaji Chakravarthi, Founder, Scovelo

13:00 - 14:00

Lunch Time

14:00 - 17:00

Building & Scaling Hardware Enterprises - Founder Imperatives & Funder Perspectives

[Mentor] Rakesh Mishra, Startup Mentor

17:30 - 20:30

'Right PITCH, Pitch RIGHT' A Masterclass in Startup Pitching

Ultimately, what makes a STARTUP investable for the FUNDER? An investable PITCH by the FOUNDER. In this highly immersive learning session, Founders understand through multiple case-studies the tips, traps, and tricks of how FOUNDERS build the right PITCH and pitch it RIGHT to FUNDERS.

[Mentor] Prajakt Raut, Founder Applyifi

21:30 - 22:30

'Right PITCH, Pitch RIGHT' A Masterclass in Startup Pitching

Ultimately, what makes a STARTUP investable for the FUNDER? An investable PITCH by the FOUNDER. In this highly immersive learning session, Founders understand through multiple case-studies the tips, traps, and tricks of how FOUNDERS build the right PITCH and pitch it RIGHT to FUNDERS.

[Mentor] Prajakt Raut, Founder Applyifi

8:00 - 10:00

Pitch Semis [To select the Top 10 startups for PitchFest]

10:30 - 13:00

Track#1 [Pitch clinic for guided preparation of Top 10 startups for PitchFest]

Track#2 [Learning Seminars in IP/Legal-Statutory/Technology]

Track#3 [Mentoring sessions + Sales meetings]

13:00 - 14:00

Lunch Time

14:00 - 15:30

Keynotes by Special Invitees + Jury Members

15:30 - 17:30


17:30 - 18:00

[Valedictory] Results, Prizes & Summary

18:00 - 19:00

Hi-Tea & Networking


Rs. 25,000 + 18% GST per startup
Rs. 10,000 + 18% GST per extra participant

  • Residential program with boarding & lodging included for up to 2 persons;
  • Lunch, dinner, snacks & beverages on the 4 days;
  • Last date to apply & make payment is 28th Dec 2018;
  • Discounts are confirmed after email/phone verification
  • Fees are non-refundable

Discounted Price

  • groupEarly Bird Registration + Referrals

    For Early bird registration (until Nov 10, 2018) and for referrals,

    • Rs.15000 + 18%  GST
    • Rs.5000 + 18%  GST
  • groupPARTNERS

    Startups incubated by Partners

    • Rs.10000 + 18%  GST per startup
    • Rs.5000 + 18%  GST per extra person

    Startups referred by Partners

    • Rs.15000 + 18%  GST per startup
    • Rs.5000 + 18%  GST per extra person

    *Partners include NASSCOM CoE-IoT, Maker Village, T-Hub, Startup India, 91springboard, Sandbox Startups, TiE IoTForum (TiE-Bangalore & IESA), NSRCEL, Brigade REAP

Payment Details
  • Account Name : Coimbatore Innovation and Business Incubator
  • Bank : AXIS Bank
  • Account Number : 914010040254307
  • Account Type : SAVINGS
  • IFSC Code : UTIB0000563


Have Questions ?

Meera [Program Director] | | +91 90039 77441